Go - to market strategy is made in a detailed manner considering customer profile, preferences and activities. This is achieved by necessary phasing of the product launch in time and geography .
Go-to-market strategy requires detailed planning of resources in terms of men and material. Our go-to-market programs will help you get brand awareness and added visibility.
Travel segment is an evergreen sector, with a host of players and well-developed eco-system. Technology has brought in newer solutions and options for customers, self-driving cars is an example. The start-up client was looking to enter this business and roped in Prostoo Consulting for honing business development and marketing.
Prostoo Consulting is engaged to design the framework and to direct the sales and marketing initiatives of this new proposition. This included brand strategy, building the online platform and designing the website, managing customer experience across the touch-points and deploying go-to market strategy. At the delivery end, it included setting up the franchise model and operations.