Creating a sales funnel is the most critical activity for any business. Our expertise in this field will ensure that the leads are generated through a scientific process, which ensures greater likelihood of their conversion into actual sales.
The sales funnel management in a phased approach ensures effectiveness of lead generation and conversions. This delivers customer acquisitions while ensuring quality of the new user segments.
The client is into providing security equipment, gadgets and services using CCTV cameras. This is a fast-growing business with more than 3K CCTV cameras deployed across the city of Bengaluru. The firm was offering online security and surveillance for mega events, exhibitions and congregations.
Prostoo Consulting was engaged to develop newer customer segments and outreach channels, which is not just profitable and scalable, but also directly use the technology as end user. The lead generation and customer acquisitions were primarily through exhibitions and events, and hence sporadic. A program was launched to garner customers through sign-up as AMCs, with monthly billing. Buildings, apartment complexes and malls were targeted, services were productised and offered as monthly plans. This opex based customer model is ensuring monetisation of the subscriber base and recurring revenues.