We begin market execution with segmenting the market, targeting the identified segment and achieving the desired positioning for the products.
Market execution is about building tie-ups, alliances, and rolling out the necessary distribution network and infrastructure. This would also involve business development processes that can ensure funnel creation and conversion.
CavinKare is a leading company in the personal care and packaged foods business, with a bevy of strong brands. They are reputed for the marketing acumen, extensive sales and distribution network, rural distribution in the fast-moving consumer goods sector.
As the Area Sales Manager for North Karnataka area, Amarnath had transformed the business by operating a comprehensive distribution strategy. This included enrolling and activating wholesale as the break-out channel, distribution expansion by appointing trade partners, mass sampling to generate demand, sub-stockist appointment to deliver reach and van operations to popularise the brand. This massive distribution and market development thrust resulted in exponential growth of the Chik brand across the North Karnataka area.